Learn
Life insurance,
without the fog.
Short, plain-English essays about protecting the people who depend on you. Read one before the checkup, or after. Whatever helps you feel steady about the number.
- Basics5 min
When you probably don't need life insurance
Not everyone needs a policy. Here are the honest cases where the answer is no.
Aug 15, 2026Read - How much6 min
What life insurance actually costs
Real premium ranges by age, health, and amount. No lowball ads, no scare quotes.
Aug 15, 2026Read - The checkup5 min
What happens after you sign the policy
The parts nobody explains: free-look, first premium, in-force letter, and when to check back.
Aug 15, 2026Read - Basics7 min
Where people get life insurance wrong
Five mistakes that show up over and over. Most of them cost more than the premium ever will.
Aug 15, 2026Read - Product types5 min
Group life through work isn't your full plan
Employer coverage is a nice bonus. It's almost never enough on its own, and it disappears when the job does.
Aug 15, 2026Read - The checkup4 min
What the checkup asks, and why
Every question earns its place. Here's the reasoning behind each one.
Aug 12, 2026Read - Product types7 min
Term vs. whole life, without the sales pitch
Two products, two very different jobs. Pick by the job, not the brochure.
Aug 8, 2026Read - How much6 min
How much life insurance do you actually need?
The honest answer is a number, not a multiple. Here's how to arrive at it in five minutes.
Aug 4, 2026Read
Reading is nice. Knowing is better.
The checkup takes about two minutes and gives you a real Protection Score grounded in your actual family, income, and debts.
Start my checkup